Lee Zii Jia at a Glance
- Net Worth: $5 Million
- Birthdate: March 29, 1998
- Birthplace: Alor Setar, Kedah, Malaysia
- Nationality: Malaysian
- Profession: Professional Badminton Player
What is Lee Zii Jia’s Net Worth?
Lee Zii Jia has a net worth of $5 million. The Malaysian professional badminton player built his wealth through significant BWF (Badminton World Federation) tournament prize money and a portfolio of high-profile corporate endorsements. His financial standing was significantly boosted by his decision to become an independent player, allowing him to secure lucrative individual sponsorships.
His income is a blend of on-court success and off-court marketability. Major wins, such as the All England Open, come with substantial prize purses. However, the largest portion of his wealth is derived from long-term contracts with athletic brands and major companies.
Endorsements and Sponsorships
A primary driver of Lee Zii Jia’s net worth is his array of sponsorships. His most significant move came in 2022 when he left the Badminton Association of Malaysia (BAM) to pursue an independent career. This allowed him to sign a multi-million dollar, 7-year contract with Taiwanese sports equipment brand Victor. This deal is reported to be worth over $2.5 million.
Beyond his equipment sponsor, Lee maintains several other major partnerships. He is a prominent brand ambassador for LG Electronics, a partnership that was renewed in early 2025. He also has a long-standing relationship with the Malaysian isotonic drink brand 100PLUS.
Following his departure from the national team, Lee established his own professional setup, “Team LZJ.” This entity, which he funds and manages, covers his coaching staff, and training expenses, and operates his “LZJ” merchandise brand. While this represents a significant operational cost, it also allows him to control his career and brand, creating a self-sustaining business model.
Early Life
Lee Zii Jia was born in Alor Setar, Kedah, Malaysia. His parents, both former basketball players and teachers, introduced him to badminton at the age of six. His talent was quickly recognized, and he was enrolled in the Bukit Jalil Sports School, Malaysia’s premier institution for developing young athletes. He trained there, rising through the junior ranks of the national badminton program.
Career
Lee Zii Jia’s junior career showed promise, highlighted by a bronze medal at the 2016 World Junior Championships. He claimed his first senior title in 2017 at the Polish International. His international reputation grew, and he won his first BWF World Tour title at the 2018 Chinese Taipei Open. In 2019, he solidified his status as Malaysia’s top singles player by winning the men’s singles gold at the Southeast Asian Games.
His major breakthrough came in 2021 when he won the prestigious All England Open, defeating two-time world champion Kento Momota and defending champion Viktor Axelsen. This victory established him as one of the world’s elite players. The following year, he won the 2022 Asian Championships.
In January 2022, Lee made the pivotal decision to leave the national team and become an independent player, giving him full control over his tournament schedule and sponsorships. As a professional, he continued to achieve top-tier results, winning the Thailand Open in 2022 and the Australian Open in 2024. His career reached a new peak at the 2024 Paris Olympics, where he secured the bronze medal in the men’s singles event.
